Adorning childhood with toys that hold stories for lifetimes

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Our signature launch drop has now sold out.

Our next handcrafted collection is coming soon

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Meet Nicole

Our mother-artist hand designs and crafts each heirloom for The Wilde Store. Through slow-stitching natural fibres, Nicole is revitalising and reimagining her Indigenous Motherhood through the curation of sustainable play pieces. Nicole is devoted to cultivating the magic of storytelling, imagination and devotion to reclaiming slow childhoods. By illuminating the magic of nature through her felt work.

Her story

Our Philosophies

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  • Sustainable Play

    Earth conscious heirlooms that don't cost the planet is at the heart of what we do. Made from natural fibers, our treasures will gently return to the earth at the end of their lifecycle.

  • Early Childhood & Beyond

    We believe play is a child’s greatest teacher. Our resources are created to nurture imagination, belonging and connection through culturally reflective storytelling.
    So children can see themselves and find belonging in play.

  • Culturally Rich

    Our products are holistically infused with cultural practices that are sacred to our lead Artist. From the use of natural materials and preserving traditional skills.
    Each heirloom is designed to honour story, identity and connection.

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